• Osaka

Tiger Copenhagen, located in Osaka, is the first Tiger store in Japan for this fast growing Danish retailer. With six stores opening per month in Europe, Tiger is aiming to become a retail force in Japan. Working closely with the European team we fitted out a 425 m² shop space with a tight deadline and a very tight budget.

The difficulty of doing a fit out in Japan for a foreign company relates to keeping the brand and making it work within the limits of Japanese law. In this case it was critical. To keep the European feel of the store we followed the brand concept provided and attained the necessary elements that make the Tiger brand unique.