Seoul, Korea

The GAP in the Seoul neighborhood of Hongdae was completed in 2013. This international retailer used Ivan Pazos as the local architect to execute and deliver the project. Usually most well known international retailers have strict branding guidelines to follow in fitting out a space. However, in this case most of the prior interior work designed by Ivan Pazos for the Bee House flagship store were kept. Interior architecture elements, furniture and signage were added with close attention to the details crucial to the brand. The objective was to create a GAP store that has its own unique qualities while still being recognized as a GAP store.